SC. 01 — SKINCARE
"I've thrown away three of these."
Objection-led hook for a spec serum brand. Three hook variants, 22 seconds, captioned.
00:00:22:00 · 9×16 + 1×1Ad creative · UGC and campaigns
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These are concept studies to show what a client could commission. They are not completed client projects.
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Campaign, product and packaging concepts from the same brand world. Each one is a concept study, not a client project.






Every product is built into creative across five beats. It's a script structure — the order carries the argument.
Stop the scroll in the first second.
Name the pain in their words.
Show the outcome they want.
Demonstrate why it delivers.
Give a reason to buy now.
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One real ad, your actual product — no card, no call.
Portfolio frames are AI-generated spec pieces produced by SlateFive to show range, using invented, unbranded products. "Concept House" brands are fictional. All AI-generated ad content is delivered with platform-required AI disclosure.